Leverage enterprise sales know-how from the top technology companies, and build world class B2B sales capability
What we do
Optimise your go-to-market strategy & sales process, boost productivity, and accelerate growth.
How do you get more predictability in your sales and improve cash flow volatility? How do you increase deal size, volume, and customer retention? How can you do this in a sustainable manner that provides a platform for long term success?
Traditionally businesses have hired in this expertise, at great risk & expense. The Sales Initiative provides Sales Management ‘as-a-service’, allowing you to tap into this expertise without the risk & overhead of an FTE.
Accelerate ramp & time to productivity with sales calibrated on-boarding.
How can you carve out more time to spend on your business when your new hires require so much of your time, and are still hit & miss with their sales targets? How do you on-board sales reps so that your brand & culture remain intact, and your growth accelerates as though you were still in the field?
On-boarding has typically been seen as a generic compliance exercise, with little role-specific focus. The Sales Initiative’s On-boarding ‘as-a-service’ program is optimised for Time to Credibility: getting sales reps confident & competent in as short a time as possible.
Maximise win rates by ensuring your team has market leading skills.
You know the quote - CFO: ‘What if we invest in our people and they decide to leave?’ CEO: “what if we don’t, and they decide to stay…?’ Buyers continue to evolve, and the pandemic has shown us that we need great agility in our salespeople. How do you outpace the market & grow the talent of your team whilst ensuring the uniqueness of your business isn’t diluted by off-the-shelf offerings?
The Sales Initiative’s Enablement ‘as-a-service’ is based on principles of effective adult learning, customised to your preferred methodologies, and tailored to your customer’s buying dynamic. We seek to inspire & illuminate, and focus on creating lasting change.
Blog
From our customers
“Lex has a wealth of knowledge on business development, only made possible by his long standing passion for it; a strong focus on process and discipline; and a great ability to tease apart problems and focus on the core issues”
Murray Howe,
The Markitects
“The week following our training we were able to convert an enterprise customer who had been in the pipeline for some time. Lex’s sales training the week before gave me confidence to close the deal.”
Andrew Nada,
Monita/RNA Digital
About
“Selling with integrity, in a buyer focused manner is at the heart of how I’ve always approached my business.
I came to selling later in my career, and in order to shortcut my ramp time I researched everything I could on best practice selling. What I discovered was that by combining various frameworks & methodologies I was able to be nimble, and adapt in the moment. This approach ultimately drove my success across a number of fortune 500 companies.
These days we’re living in a rapidly changing world, working in a market with higher expectations, more competition, and more ‘noise’ than ever before. I work with organisations to unlock growth mindsets, drive adaptability, and ultimately unleash growth.
I look forward to working with your organisation.”
Lex Feltham, January 2021
It’s a common misnomer: you don’t want to identify as a Salesperson. But guess what? Your customer doesn’t mind what title you have, they just want you to understand them & their business, be knowledgable, and help them with the process. And when you do that, you feel great about your role.